Listing photo editing rules, market by market
Which edits need a label where you sell, read from the law and dated. Every cell links to the rule behind it. Not legal advice.
- No label no label needed
- Label label it, keep the original
- Not allowed even with a label
- Unclear: label it no rule names it
California · read November 6, 2026
- Exposure and colorNo label
- Straightening and lensNo label
- CroppingNo label
- New skyLabel
- Grass and landscapeLabel
- Removing clutterLabel
- Removing fixed features or surroundingsLabel
- Virtual stagingLabel
- Day to duskUnclear: label it
- AI-generated imageUnclear: label it
* Label it if an AI tool made the change. Retouch Homes makes these edits with fixed math, not AI.
Coming into force
Every market
- Californiaread November 6, 2026Scene changes need a label and a link to the original. Camera fixes don't.
- Bay East MLSread November 6, 2026Mark altered photos "altered", "digitally altered" or "AI altered" and show the original right after. AI enhancements count.
- CRMLSread November 6, 2026Stricter than the law: no changing fixtures, landscape or views. Staging needs a label and the original.
- Singaporeread November 6, 2026Camera fixes are fine. AI edits need a disclaimer, and removing nearby buildings or adding greenery isn't allowed.
- Malaysiaread November 6, 2026No rule names photo edits. Ads must be accurate, so label anything that changes the scene.
- Indonesiaread November 6, 2026Camera fixes are fine. The ad code rules out imaging that changes a home's real condition, and Rumah123 allows no edits except a logo.
- Bruneiread November 6, 2026No rule names photo edits. Misrepresentation law applies, so label anything that changes the scene.